USE THE HOLIDAYS AS FUEL

Train, eat, and move your best this holiday season with our NEW 6-week challenge. 10 random participants will win $1,000.
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DON'T WAIT UNTIL JANUARY

With summer over, you're probably back to your same gym routine. You're hitting the same workouts—the same random program.

Boredom is two weeks away, but those two weeks turn into two months. Snap your fingers, and BOOM!

It's January and those extra calories during the holidays start to attack the waistline.

IT'S TIME TO OVER-REACH

What you need is to over-reach. Take advantage of the holiday surplus and challenge yourself like you never have before.

Over-Reaching is the process of super-compensation for your body. We're going to take your body to its absolute limits for a short period utilizing increased volume from both sets, reps, weight, and intensity.

After that short period, we rest as we've never rested before!

Then we bounce back to even greater heights than before.

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WHY YOU SHOULD OVER-REACH

As the name suggests, this program is designed for over-reaching. Over-reaching is short-term overtraining designed to push your body past its potential to recover.

At the end of the short training block, there is a designed rest period to take you out of that recovery hole and see massive gains in size and strength. 

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Prizes

$1,000 & one year of the app to10 random winners

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HOW IT WORKS

1
Join the challenge
Sign up for the challenge and select the any program you'd like to train with for the six weeks.
2
Start your training
Follow the rules email when it arrives on October 9th and start training.
3
stay accountable, hit your workouts, and enter to win
Track your progress and get entered to be one of our TEN randomly selected winners!
Training iPhone

QUIT SECOND-GUESSING YOUR WORKOUTS

Our workout programs will constantly change to keep you on your toes and keep challenging you to be your best.

Every workout has proper warm-ups, video tutorials, and weight progressions to keep you on the right track.

So seriously, ditch that sweat-soaked notebook.
join the challenge
Nutrition iPhone

ACCELERATE YOUR RESULTS WITH HELP FROM THE Kitchen

Exercise is king but nutrition is queen and we've got you covered. We have flexible diet plans to complement how you like to eat.

Get personalized macros for your fitness goals. Check-in every week and adjust your macros with no hassle.

Build meals on our meal builder based on what you like.
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Mobility iPhone

RECOVER AND STAY INJURY FREE

Our mobility routines will keep you flexible and help you recover from the intense training in the program.

Follow our assessment and correction trainers to help maximize your results.
JOIN THE CHALLENGE
Community iPhone

Get MOTIVATED AND LIFT UP OTHERS

You will have 24/7 access to our private Facebook community where you can interact with other members, ask questions to our coaches, and communicate with Steve via Facebook Live throughout the challenge.
JOIN TODAY

JOIN THE 6-WEEK OVER-REACHING CHALLENGE TODAY!

JOIN THE CHALLENGE

TRUSTED BY LIFTERS EVERYWHERE

TRAVIS TERRY
Blue Springs, MO
"The functional program, as much as I hated some of the conditioning that was in there, was what I needed to change my body from its normal lifting routines and get out of my comfort zones. I was happier to hit the gym and excited to complete the cardio parts. I can't stop sharing enough with others how beneficial this program and this team is."
TRAVIS TERRY
Blue Springs, MO
"The functional program, as much as I hated some of the conditioning that was in there, was what I needed to change my body from its normal lifting routines and get out of my comfort zones. I was happier to hit the gym and excited to complete the cardio parts. I can't stop sharing enough with others how beneficial this program and this team is."
TRAVIS TERRY
Blue Springs, MO
"The functional program, as much as I hated some of the conditioning that was in there, was what I needed to change my body from its normal lifting routines and get out of my comfort zones. I was happier to hit the gym and excited to complete the cardio parts. I can't stop sharing enough with others how beneficial this program and this team is."
TRAVIS TERRY
Blue Springs, MO
"The functional program, as much as I hated some of the conditioning that was in there, was what I needed to change my body from its normal lifting routines and get out of my comfort zones. I was happier to hit the gym and excited to complete the cardio parts. I can't stop sharing enough with others how beneficial this program and this team is."
RANDY RABENA
"After taking over a year and a half off training I lost quite a bit of strength and muscle mass. The overreach program was the perfect way to gain some of it back. Over the past 4 weeks I gained about 6lbs and I'm feeling a whole lot stronger!"
kevin roby
"But I was consistent with it and stuck to it.  The only reason I did stick with it was because it was so fun and I was seeing results weekly.  I Gained a total of 2lbs with this program and kept my body fat % the same while in a surplus."
ADAM ALBRIGHT
"I will say, I did not see a great deal of strength gains; that being said, I felt as though I did improve my stamina and conditioning quite a bit. All in all, I loved the challenge, and the results speak for themselves."
RHYLIE OCHS
"I’ve never easily put on muscle and I’ve never tried an intentional bulking phase so this program came at the perfect time...Physically…I increased my weights on every lift every week."

meet your trainer: 
steve cook

Fitness Icon // Coach // Bodybuilder
I’m lucky enough to have an incredible, fitness-oriented family and community. With their support I’ve been able to achieve some major wins and credentials in men’s fitness modeling and bodybuilding competitions.

With over 2.5 million Instagram followers and 1.2 million YouTube subscribers, my fitness, nutrition, and lifestyle content has been viewed over half a billion times and changed thousands of lives along the way.

Now as a founder and co-owner of Fitness Culture, I strive to give back and help people reach their potential with the right knowledge, motivation, and training techniques. It is truly an honor to be part of anyone’s fitness journey.

YOUR TRANSFORMATION IS NEXT

GETTING STARTED IS EASY

The Fitness Culture app takes all the guesswork out. Track your workouts, follow the correct progressions, get personalized macros, and complete full mobility routines all in one app!
BASIC
$49
join fitness culture
World-Class Training Programs for Any Gym Type
6-Days a Week, 2x a Day
Workout Tutorial Videos
Facebook Support Group
challenge full access
$50
SIGN ME UP
Access to All of Our Programs including the Over-Reaching Program
Entry into the Challenge to Win $1,000
Workout Tutorial Videos
Members' Exclusive Group
Flexible Dieting Guide
Personalized Macros & Meal Builder
Full Mobility Routines

FREQUENTLY ASKED QUESTIONS

Here are our most commonly asked questions. If you can't find your question here, please reach out to support@fitnessculture.com and we will get back to your as soon as we can.
HOW DO I START OR ENTER?
As soon as you sign up, you will receive emails on how to download the app and access your workouts. After that, you can take your before photos and get started!
WHEN IS THE CHALLENGE OPEN FOR SIGN UP?
The challenge is open for enrollment from November 22nd to November 29th. Workouts and before photos will be taken on November 29th but your submission will come four weeks later on December 26th.
IS THE MOBILITY CUSTOMIZED FOR ME?
Yes, it is! You start by taking a mobility screening. Based on your score, we recommend routines that attack your weaknesses.
HOW ARE YOU PICKING THE WINNERS FOR THIS CHALLENGE? 
This challenge we are randomly selecting five winners who keep track of their workouts and submit before and after photos.
WHAT IF I'M ALREADY AN APP MEMBER? DO I NEED TO DO ANYTHING TO JOIN THE CHALLENGE?
Current app members get entry into all of our challenges as part of their membership. There is no need to sign up! You'll receive an email on November 29th on how to enter the challenge.
DOES THIS COMPETITION INCLUDE PEOPLE OUTSIDE OF THE U.S.?
Absolutely! Anyone from anywhere can join and win the grand prizes.
This challenge says it includes nutrition, what exactly is that?
We believe in flexible dieting so with our nutrition you will get personalized macros according to your goal and the ability to get meal ideas and quantities from our meal builder. We don't provide recipes or cookbooks but our Facebook group is always there to help with any questions.
Can beginners do these workouts?
We would advise AGAINST beginners doing these workouts.
I see that I will be opting into membership after the challenge, can i cancel that or what's the deal? 
Our hope is that you love the challenge programming and app so much that you'll want to keep the gains and progress going with us. But if you need to leave us or cancel the membership you can at anytime by simply emailing us at support@fitnessculture.com.

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Fitness Culture is here to provide the members of Fitness Culture world class Training, Nutrition, and Mobility Programs.
Contact
support@fitnessculture.com